Martinborough has a large number of vineyards producing wines, notably Pinot noir. Martinborough has a warm micro-climate, with hills to the east and west. Almost all the vineyards are in thin ribbons around the northern and eastern sides of the town, and on the Dry River to the south. All follow dry riverbeds, which provide appropriate soils for viticulture. Notable wineries include Schubert Wines, Te Kairanga, Tirohana Estate, Palliser Estate Wines, Dry River, Martinborough Vineyard, Murdoch James, Craggy Range, Ata Rangi, and Escarpment. During November, the region’s wines are celebrated in the Toast Martinborough wine festival. This event temporarily increases the population by 10,000.